Comments on: Monetize, Don’t Apologize

By: Marios Alexandrou

Marios Alexandrou — Mon, 12 Oct 2009 02:46:00 +0000

I’ve always felt the same way, but you’ve articulated it so well! I think overly pushy ads will cost you visitors at any stage so part of the trick is finding the line between pushy, but effective and just pushy.

By: Andy

Andy — Sat, 10 Oct 2009 15:58:04 +0000

How do you monetize your customer base?

Advertising has been and will continue to be a sticky point for all businesses, large and small.

I agree with Marios that finding the line between pushy and effective is and will be difficult.

What has been successful for me has been to keep a certain percentage of my revenues focused on testing different advertising methods. This way, I continue to evolve and grow my business.

Keep in mind though, the more niche driven and personable your site is, the easier it will be to monetize. Very similar to why I like Caroline Middlebrook’s site as well… She has found her niche, found her voice and continues to test different monetizing routes.

By: Junius Fullard

Junius Fullard — Fri, 09 Oct 2009 23:21:50 +0000

I was like that in the beginning. I didn’t want alot of ads because I thought it would be spammy. As time goes by and I read more blogs, I increase my ads. I am still exploring different ad types.
Great Post

By: sophielc

sophielc — Fri, 09 Oct 2009 18:01:47 +0000

While I don’ think of having ads on your site is bad (you’re here to make money and this is one of the ways you can make some), I think that John Chow’s site does look spammy. So spammy that last year it made my computer freeze (it’s true that I needed to upgrade but even then…). There is a balance between hypocrites who say they are afraid to look pushy by displaying ads (while enviously eyeing their competition) and those filling every available space by slow-loading ads and annoying pop-ups. Whenever my Stumbling takes me to John Chow’s site, I feel like running away like mad!